|photo from the web, source unknown|
I think the most newsworthy fact about this store is their plan to use local farmers and vendors first and foremost. However, the news media keep emphasizing the 15 seat wine bar, the shopping carts with wine glass holders and the personal shoppers. A customer can take a glass of wine along as they push their cart up and down the aisles or they can sit in the wine bar and have a glass of Chardonnay or a pilsner while a personal shopper fills their shopping list.
I think the news programs have distorted the image of this innovative store by not emphasizing the locally grown fresh produce and other local products this store is seeking out. That is what would draw me into the city. I believe in shopping locally when possible. If their prices are at least moderately competitive I would when near the city go out of my way to get fresh local items. Instead, we get the idea that wine and beer drinkers can go relax and drink while a clerk collects their items.
I would hate to think about a mom getting her groceries there and then driving to a school to pick up her kids after consuming two or three glasses of wine. If that mom had gone to a nice cafe or a pub with friends she would be more aware of the need to watch her drinking or have a driver. With the environment of a grocery store and the time of day, that same mom could overdo without realizing it. How long will it be before these same news stations are reporting on the increase in the number of DUI's collected by patrons of this new grocery store?